Every Mouthful Matters

Our Promise to You

At Heinz, there's an ingredient in our food you won't find on the label. Good thinking. We think about every single carefully selected ingredient - its taste, its texture and its goodness. We do this for a good reason - so it's best for your baby's development.

It's listening to mums just like you that gives us our inspiration. We craft all of our food to be as close to homemade as we can make it, using the kind of ingredients you have at home and mixed with a little expertise from the Heinz kitchen. We provide essential iron in our meals, calcium and Vitamin D in our cereals and Vitamin C in our fruit pots to meet your baby's needs, along with the best texture to help them develop through every milestone. And as you'd expect, it's free from artificial flavours, colours and preservatives.

Heinz makes baby food this way because for us, for you and for your baby, every mouthful matters.

How do we ensure that every mouthful matters?

Energy for growth

Little ones need a lot of calories for their small size to fuel their amazing growth but their tiny tummies mean they get full very quickly. At Heinz, we make sure each of our meals are the perfect portion size so that, when given as part of a balanced diet, your little one gets just the right amount of calories to fuel their growth. To get the balance right, as your little one grows older, you may like to offer a dessert such as a fruit pot with 10 month meals. For more information on how much your little one needs, take a look at our meal planners here.

Vitamins and minerals

We all need vitamins and minerals for growth and development but it's not always easy to ensure a balanced diet. We've done the hard work for you by enriching our foods with key nutrients. Here are some examples:

• Iron for brain development - our Heinz Mum's Own, Taste of Home, Farley's Rusks and Heinz Breakfasts all provide a source of iron.
• Calcium and vitamin D for healthy bones - Our Heinz Breakfasts, Dinners and Rusks all provide a source of calcium and Vitamin D. Heinz Fruity Yogurts also provide a source calcium in every pot.
• Vitamin C - Heinz Breakfasts and Dinners, Fruity pots and Smoothies all provide a source of Vitamin C.
• Our Heinz Breakfasts and Dinners also provide a third of your baby's key daily vitamins and minerals, including all of the above, as well as B vitamins and zinc.

Tailored textures

Giving your little one the right textures at every age stage helps them learn to chew and even helps develop the muscles they need for speech. We've worked with both mums and experts, like child psychologists and nutritionists, to ensure that at each stage, we provide the perfect texture to help little mouths develop, learn to chew, from smooth purees, through to soft mashed textures and tender pieces.

For more information about introducing new textures, click here.

Developing taste buds

Introducing new foods and flavours is a key part of learning about the world of food, and the more flavours little ones taste, the less likely they are to be fussy eaters later on. That's why we introduce new flavour combinations at every stage, from simple Creamy Oat Porridge at 4 months, through Pumpkin and Lamb Stew at 7 months, to Creamy Chicken Curry at 10 months.

For more information about why introducing new flavours is important,  click here.