Privacy and Cookie Policy

H.J. Heinz Company Limited is responsible for this website and is the data controller. We take the privacy of all users of this website seriously. This Privacy Policy sets out the data processing practices carried out through your use of this website and any other electronic communications networks provided by H.J. Heinz Company Limited. You should read this policy in conjunction with the Terms & Conditions of which this Privacy Policy forms part. If you have any requests concerning your personal information or any queries with regard to this Privacy Policy, please contact the Data Protection Officer at or at H.J. Heinz Company Limited, South Building, Hayes Park, Hayes, Middlesex UB4 8AL.

Information Collected

As a general policy, we have designed our websites to minimize the amount of personal information collected and request only the information that is required to ensure that visitors can effectively participate in our activities and events.

By using the services on this website, and/ or by accepting this policy, you give your unambiguous consent to us to process your personal information for the purposes as included in this policy. We have appropriate security measures in place to protect your (sensitive) information online and off-line.

Most of the information we collect from you when you visit the website does not personally identify you to us. For example, we automatically track information such as your Internet Service Provider, shortened IP address, your browser version, and your operating system. We use this information to monitor website performance, utilization of features and services, traffic and demographic trends, and browser versions, to improve our website and services and tailor them to your interests. The information will be aggregated so that it does not identify you as an individual unless you identify yourself.

We collect personal information provided by you through the use of the different services on the website, e.g. online applications, purchasing of products or gifts items, entering contests and contact requests for information. This information will include details such as your name, your address, your e-mail address and some other optional information about yourself as indicated. If you order products or gift items, you may be requested to provide bank details or credit card information. We will delete this information after completion of the transaction except if you have given your express consent to retain the information for a longer period. We also collect information about your purchases of our products via the coupons you redeem from time to time.

We may also automatically collect additional information about your visit to this website. See the section headed "Use Of Cookies" below for more details.


Some portions of our websites are directed in whole or in part to children under 16 and/ or 18. Children under 16, and in some legislations under 18, need to inform their parents and ask for their consent to participate in or to use services on the website.

When a child under 16, or in some legislations under 18, requests to participate in activities or to receive other services provided on the website, it may be necessary for us to ask the child to supply personally identifiable information, such as his or her name, address, e-mail address, telephone number, hobbies and information about his or her interest in, and use of, various products, programs and services. We do not request that the child discloses more information than is reasonably necessary to participate in the activity of interest to the child.

Whenever we request personally identifiable information from a child, we will ask the parents to provide such information. We then give the parent the option to consent to or withdraw the entry or request and remove the child's information from the database. If the parent permits the entry or participation, we will not use the personal information for any purpose other than completion of the promotion or participation in the activity

If you agree, we may also automatically collect additional information about your child's visit to this website. See the section headed "Use Of Cookies" below for more details.

Upon proper identification, any parent can review any personal information we have collected from his or her children, if we are still maintaining the information in our database. See the section headed "Access Right" below for more details.

We do not sell products for purchase by children. We sell children's products for purchase by adults. If you are a minor under applicable law, you may use this website to purchase our products only with the involvement of a parent or guardian.

Personal information of others

At certain websites, you can request that items, products or information be sent directly to other recipients or we may invite you to submit personal information about your friends and family who you believe may be interested in hearing about our products and services.. It may be necessary for you to provide their name, address, e-mail address and telephone number. You should only submit information to us once you have obtained the prior consent of the individuals concerned to make the disclosures in question.

How Do We Use Your Personal Information?

Any personal information relating to you will be used by us in accordance with current data protection legislation and this Privacy Policy.

We process personal information collected via this website for the purposes of dealing with your requested service and dealing with your inquiries and requests, providing and personalizing our services, administering any membership records you agreed to join, carrying out market research campaigns. We may use your personal information for administrative purposes and future enhancing of the website to meet your needs.

In addition, we may use your contact details to offer you additional information about our other products, programs, services, promotions or offers that are compatible with your prior requested services and that we believe may be of interest to you and ask for your prior explicit consent if this is required under applicable law. Such communication will include information on how to opt out from receiving further information or services.

From time to time, we may run prize draws and competitions on this website and we may also contact you, upon your explicit consent if necessary, to let you know that such prize draws and competitions are available to enter. Entry to these prize draws and competitions is entirely voluntary and you are under no obligation to enter. Should you choose to enter, we recommend that you read and print out the terms and conditions of the prize draw or competition in question, as these may include additional information about how we may use your data in relation to that particular prize draw or competition. Should you choose to enter, you may rest assured that we will treat any personal information that you provide to us with the same high standards as all other personal information.

We are always looking to improve the products and services that we offer. To do this, we may from time to time contact you to solicit your opinions and views provided that you have given your explicit consent. Your participation in these surveys is wholly voluntary.

If you wish to access, rectify, cancel and/ or object to the use of your data in any of the ways we have detailed in this Privacy Policy and/or you object to us contacting you by the methods referred to above, then please contact the Data Protection Officer at or at H.J. Heinz Company Limited, South Building, Hayes Park, Hayes, Middlesex UB4 8AL.

Personal information of children

If the parent permits the entry or participation by their child, we will not use the personal information for any purpose other than completion of the promotion or participation in the activity We do not share a child's information with third parties (other than agents or contractors necessary for fulfillment services) unless we have explicitly said so in the notice to the parent, and described with whom and for what purpose we would share such information and they have provided us their consent. We will delete the child's information from our database within a reasonable time after the conclusion of these promotions, unless and as far as permitted to applicable law, he parent has given us permission to retain the information in our records.

Use of Cookies

Our websites use cookies including third party cookies such as those described below. The third party cookies collect information for us , not for anyone else. A cookie is a small file (typically of letters or numbers) downloaded onto a device (e.g PC or portable devices including a laptop, iPhone, iPad, Android or other smart phone) that stores information on your hard drive/flash drive or browser so that our website can recognise you as a returning visitor and to tailor your experience of our websites according to your preferences when you access our websitse. The following cookies are used on our websites:

I. Heinz Cookies

ASP.NET_SessionId - The Heinz website is programmed in ASP.Net. ASP.Net as a technology allows to temporary store information needed by the website during the visit of the surfer, called a 'session'. To make sure the website knows which session-stored information belongs to which visitor, an identifier is stored by the visitor's browser. The cookie is removed automatically when the browser is closed.

.ASPXAUTH - The ASPXAUTH cookie is used when accessing websites that require username and password authentication. This cookie determines that a user is logged in. When the user logs out of the app, this cookie is removed from the browser.  The cookie is removed automatically when the browser is closed.

II. Google Analytics

The Site uses Google Analytics, a web analytics service provided by a third party company ("Google"). Google Analytics installs cookies to analyze how the Site is used. Google Analytics uses cookies to define user sessions, as well as to provide a number of key features in the Google Analytics reports. Google Analytics sets or updates cookies only to collect data required for the reports. Additionally, Google Analytics uses only first-party cookies. This means that all cookies set by Google Analytics for your domain send data only to the servers for your domain. This effectively makes Google Analytics cookies the personal property of your website domain, and the data cannot be altered or retrieved by any service on another domain.

The information generated by those cookies about your use our websites and your current IP-address will be transmitted by your browser to and will be stored by Google on servers in the United States and other countries. Google will use this information on our behalf for the purpose of evaluating your use of this website, compiling reports on website activity and providing other services relating to website activity and internet usage to us. The IP address collected through Google Analytics will not be associated with any other data held by Google. You may choose to disable or block the Google cookies by selecting the appropriate settings on your browser. If you do this you may not be able to use the full functionality of our websites. You may download and install the Google Analytics Opt-out Browser Add-on available on the Google website. Please note that the Site uses Google Analytics with the "anonymizeIp "method and your IP address is truncated by the last octet prior to its storage to avoid identification.

_ga. - Used to distinguish users for tracking purposes. Google Analytics does not collect any personal information about our website users. This cookie is retained for 2 years. 

Cookies are useful as they help us to recognise you when you visit our websites so that you do not have to re-enter your password and user ID each time you access a website, for example.

Cookies may also be used to note the pages that you visit and any preferences you choose during the visit. This will allow us to enhance your experience and make improvements to our websites.

We may also use cookies to compile anonymous statistics about your browsing patterns and to collect information about your online activity on the websites ("analytical cookies"). Should we use cookies in this way, you will not be personally identified and any information collected will only be used in aggregate form for reporting purposes.

To learn more about cookies, please click on the following link -

You are not obliged to accept any cookies and most browsers allow you to decline the acceptance of cookies. Our website allows you to choose whether you give consent for the use of cookies on our website as set out in this Privacy and Cookies Policy when you first access the websites and if we introduce any new cookies to the websites, where required to do so under applicable law. Should you decide not to allow cookies and want to turn them off, please adjust your cookie settings and look at the Help or settings menu on your browser or contact your system administrator. As for "non-mandatory", please note that none of the cookies on our websites are strictly "mandatory" - you are not obliged to accept any of them but please note that if you disable any cookies, certain services or pages on this Website may not be available to you.


Personal information collected through the website may be disclosed to other companies within our group of companies, to any successors in title to our business and to suppliers we engage to process data on our behalf, but only for the purposes described in this Privacy Policy. A list of our group companies is available upon request. We may also disclose your personal information to distributors of our products and services, as well as service providers and subcontractors retained to perform functions on our behalf or to provide services to us, such as warehousing and delivery; marketing and advertising; credit card and data processing; software development; website hosting and management; information technology and office services; legal, accounting, audit and other professional service providers; and other services related to our business. All service providers and subcontractors that act on our behalf are contractually obligated that they do not collect, use or disclose the personal information for any purpose other than to perform such functions on our behalf or to provide services to us or as otherwise required by law.

These parties may be located outside your country of residence including outside the European Economic Area, in which case we will take all necessary steps required under applicable law to ensure that the personal information is adequately protected.

We may have to disclose personally identifiable information to external parties if required by law, or in response to legal requests, for example court orders, subpoenas or specific requests from law enforcement agencies.

We may also use and disclose information in aggregate form (so that no individuals are personally identified) for marketing and strategic development purposes.

Other Websites

Our websites may contain links to other websites which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect personal information from you, which will be used by them in accordance with their respective privacy policies, which may differ from ours. We are not responsible for the privacy or data collection practices of these websites and we would encourage you to read all applicable terms, conditions and privacy statements when accessing these websites.

Access Right

You have the right to ask for a copy of the personal data that we hold about you (for which we may charge a small fee if this is permitted under applicable law) and to correct any inaccuracies as well as to exercise your cancellation, rectification and/ or objection rights. To obtain a copy of the personal information we hold about you, please contact the Data Protection Officer at or at H.J. Heinz Company Limited, South Building, Hayes Park, Hayes, Middlesex UB4 8AL. Furthermore, you are entitled to ask for information on the purposes, sources and the logic of such processing.

Notification Of Changes

From time to time, we may update this Privacy Policy. Should this happen, we will detail the changes on this web page. Please check here regularly for any updates to this Privacy Policy.

Company Registration Details

H.J. Heinz Company Limited : Registered Office- South Building, Hayes Park, Hayes, Middlesex UB4 8AL (Registered Number- 00147624)