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Start the day with the good stuff

To get the day off to a good start, it has to be our nutritious & tasty breakfast cereals. Our recipes are packed with 12 key vitamins and minerals, including all-important iron, as well as lots of fruity flavours and with no added sugar*. Rise and shine!

Our cereals now come in a convenient and resealable format with a handy scoop inside: Easy Peasy Breakfast Times! You can find our Tub & Scoop cereals in Boots, Sainsbury’s and Morrisons (subject to availability).

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*Contains only naturally occurring sugars from fruit, milk & cereals